The largest and most prestigious food and beverage (F&B) exhibition, SIAL InterFood 2025, was successfully held. For business professionals, industry innovators, and food enthusiasts, this event served as the premier venue to discover the latest trends.

This year, Bobaking from PT Formosa Ingredient Factory Tbk didn’t just make an appearance—we put on an exciting show and introduced a revolutionary new experience, particularly in the Dessert and Beverage categories. We proved that a product’s appeal lies not only in its taste but also in how it’s presented.

For those of you who were there, here’s a recap of the excitement. For those who missed it, here’s what made the Bobaking booth one of the most popular ones!

1. In the Spotlight: Interactive Vending Machine x Lawson

The star of our booth this year is the Interactive Vending Machine, the result of an exclusive collaboration with Lawson! This isn’t just an ordinary vending machine—it’s a showcase of innovation that combines technology and modern lifestyle.

Here are some of the exciting features we’re introducing:

• Special Collaboration: We’ve teamed up with Lawson to offer a convenient dining experience. Visitors can purchase special collaboration menu items directly from the vending machines.
• Tasting Experience: By purchasing this menu item, guests have the opportunityto sample the quality and flavor of our newest toppings, including a variety of crystal jellies and premium sauces that are added directly to their drinks.
• Easy Customization & Personalization: The machine’s interactive screen clearly displays the available menu options. Visitors have complete freedom to customize their drinks to their liking, creating an easy, fast, and personalized ordering experience.

2. A Special Promotion That Was Met with Enthusiasm

SIAL InterFood is known as a strategic business networking event. Throughout the exhibition, we offered a series of special promotions that were met with an overwhelming response. The long lines at the registers were proof that our offers were eagerly anticipated by café owners, distributors, and F&B enthusiasts alike.

Here is a list of exciting promotions that were a huge hit with visitors at the Bobaking booth yesterday:

• Buy 1 Get 1 Popping Boba: Our most popular offer! Visitors can enjoy a buy-one-get-one-free promotion exclusively on our best-selling flavor, Popping Boba Strawberry.
• Exclusive 15% Discount: This special discount applies to select premium products, namely Crystal Jelly Plain, White Peach Sauce, and Strawberry Fruit Mix.
• Purchase Bonus (Gift with Purchase): Visitors who make a purchase of at least Rp300,000 will immediately receive a free 1 kg of Strawberry Popping Boba to take home.
• Fun with Prizes: It’s not just about shopping—visitors are also invited to play! With a minimum purchase of Rp125,000, visitors get the chance to try the Spin Wheel Shooting Challenge for a chance to win a variety of exciting prizes.

3. More Than Just an Exhibition: “From Ingredient to Art” Bar Takeover

The excitement at the Bobaking booth reached its peak with our special event. We hosted a Bar Takeover session with the theme “From Ingredient to Art.”

In this session, we’re pleased to welcome a special guest, Kenny Austin (Beverages R&D at Coffee Chain), who has a long list of impressive achievements:

• 1st Place in the 2025 Retro Pour-Over Competition by Carstenz
• Indonesian Barista, 2025 ICTC Quarterfinalist

Kenny Austin wowed the audience with his mixology skills. He demonstrated how Bobaking ingredients can be transformed into a high-quality work of flavor art, providing fresh inspiration for the beverage industry professionals in attendance.

Thank You for Your Enthusiasm!

We at Bobaking (PT Formosa Ingredient Factory Tbk) are very grateful for the visits and the tremendous enthusiasm shown by all our business partners and visitors at SIAL InterFood 2025.

Did you miss out on the fun? Or would you like to discuss our sauces, jellies, and toppings for your business further?

Don't worry! Keep following us on Instagram and TikTok @bobakingofficial to see highlights from the event and get the latest product information.

See you at the next exhibition!