The largest and most prestigious food and beverage (F&B) exhibition, SIAL InterFood 2025, has been successfully held. For business people, industry innovators, and culinary enthusiasts, this event is the main venue to see the latest trends.

This year, Bobaking from PT Formosa Ingredient Factory Tbk did not just make an appearance—we successfully put on an exciting show and brought a revolutionary new experience, especially in the Dessert and Beverage categories. We proved that the enjoyment of a product comes not only from its taste, but also from the way it is presented.

For those of you who were there, here's a summary of the excitement. For those who missed it, here's what made the Bobaking booth one of the most visited!

1. Center of Attention: Interactive Vending Machine x Lawson

The star attraction at our booth this year is the Interactive Vending Machine, an exclusive collaboration with Lawson! This is not just an ordinary vending machine, but a showcase of innovation that combines technology and modern lifestyle.

Here are some exciting features we offer:

• Special Collaboration: We are partnering with Lawson to bring you a convenient culinary experience. Visitors can purchase special collaboration menus directly from vending machines.
• Tasting Experience: By purchasing this menu, visitors have the opportunityto sample the quality and taste of our latest toppings, including a variety of crystal jellies and premium sauces that are applied directly to the drinks.
• Easy Customization & Personalization: The interactive screen on the machine clearly displays the available menu options. Visitors are given complete freedom to customize their drinks according to their tastes, creating an easy, fast, and personalized ordering experience.

2. Special Promotions that are Welcomed with Enthusiasm

SIAL InterFood is known as a strategic business gathering. During the exhibition, we presented a series of Special Promotions that were extremely well received. The long queues at the cash registers proved that our offers were eagerly awaited by cafe owners, distributors, and F&B enthusiasts alike.

Here are a series of attractive promotions that were successfully snapped up by visitors at the Bobaking booth yesterday:

• Buy 1 Get 1 Popping Boba: Our most popular offer! Visitors can enjoy a buy 1 get 1 free promotion specifically for our best-selling variant, Popping Boba Strawberry.
• Exclusive 15% Discount: This special discount applies to selected premium products, namely Crystal Jelly Plain, White Peach Sauce, and Strawberry Fruit Mix.
• Purchase Bonus (Gift with Purchase): Visitors who make a minimum purchase of IDR 300,000 will receive a free 1 kg bag of Strawberry Popping Boba.
• Exciting Prizes: Not only shopping, visitors are also invited to play! With a minimum purchase of IDR 125,000, visitors get the chance to try the Spin Wheel Shooting Challenge to win various attractive prizes.

3. More Than Just an Exhibition: Bar Takeover "From Ingredient to Art"

The excitement at the Bobaking booth reached its peak with our special event. We presented a Bar Takeover session with the theme "From Ingredient to Art."

In this session, we invited a special guest, Kenny Austin (Beverages R&D at Coffee Chain), who has a myriad of outstanding achievements:

• 1st Place Retro Pour Over 2025 by Carstenz
• Indonesian Barista ICTC 2025 Quarter Finalist

Kenny Austin wowed visitors with his mixology skills. He demonstrated how Bobaking ingredients can be transformed into high-value works of art, providing fresh inspiration for the beverage entrepreneurs in attendance.

Thank you for your enthusiasm!

We at Bobaking (PT Formosa Ingredient Factory Tbk) are very grateful for the visit and extraordinary enthusiasm of all business partners and visitors at SIAL InterFood 2025.

Did you miss the excitement? Or would you like to discuss our sauces, jellies, and toppings for your business further?

Don't worry! Keep following our social media accounts on Instagram and TikTok @bobakingofficial to see highlights of the event and get the latest product information.

See you at the next exhibition!