The largest and most prestigious food and beverage (F&B) exhibition, SIAL InterFood 2025, has been successfully held. For business professionals, industry innovators, and food enthusiasts, this event serves as the premier platform for discovering the latest trends.
This year, Bobaking from PT Formosa Ingredient Factory Tbk didn’t just make an appearance—we put on an exciting show and introduced a revolutionary new experience, particularly in the Dessert and Beverage categories. We proved that a product’s appeal lies not only in its taste but also in how it’s presented.
For those of you who were there, here’s a recap of the highlights. For those who missed it, this is what made the Bobaking booth one of the most popular!
- Spotlight: Interactive Vending Machine x Lawson
The star of our booth this year is the Interactive Vending Machine, the result of an exclusive collaboration with Lawson! This isn’t just an ordinary vending machine—it’s a showcase of innovation that blends technology with modern lifestyle.
Here are the exciting features we’re introducing:
- Special Collaboration: We’ve teamed up with Lawson to offer a convenient dining experience. Visitors can purchase special collaboration menu items directly from the vending machines.
- Tasting Experience: By purchasing this menu item, guests have the opportunityto sample the quality and flavor of our newest toppings, including a variety of crystal jellies and premium sauces that are added directly to their drinks.
- Easy Customization & Personalization: The machine’s interactive screen clearly displays the available menu options. Visitors have complete freedom to customize their drinks to their liking, creating an easy, fast, and personalized ordering experience.
- A Special Promotion That Was Greeted with Enthusiasm
SIAL InterFood is known as a strategic business networking event. During the exhibition, we offered a series of special promotions that were met with an overwhelming response. The long lines at the checkout counters were proof that our offers were eagerly anticipated by café owners, distributors, and F&B enthusiasts alike.
Here are some of the exciting promotions that were a huge hit with visitors at the Bobaking booth yesterday:
- Buy 1 Get 1 Free on Popping Boba: Our most popular offer! Customers can enjoy a buy-one-get-one-free promotion on our best-selling Popping Boba Strawberry.
- Exclusive 15% Discount: This special discount applies to select premium products, including Crystal Jelly Plain, White Peach Sauce, and Strawberry Fruit Mix.
- Gift with Purchase: Customers who spend at least Rp300,000 will receive a free 1 kg bag of Strawberry Popping Boba to take home.
- Fun with Prizes: It’s not just about shopping—visitors are invited to play, too! With a minimum purchase of Rp125,000, visitors get the chance to try the Spin Wheel Shooting Challenge for a chance to win a variety of exciting prizes.
- More Than Just an Exhibition: “From Ingredient to Art” Bar Takeover
The excitement at the Bobaking booth reached its peak with our special event. We hosted a Bar Takeover session themed “From Ingredient to Art.”
In this session, we’re pleased to welcome a special guest, Kenny Austin (Beverages R&D at Coffee Chain), who has a long list of impressive achievements:
- 1st Place in the 2025 Retro Pour-Over Competition by Carstenz
- Indonesian Barista, 2025 ICTC Quarterfinalist
Kenny Austin wowed the audience with his mixology skills. He demonstrated how Bobaking ingredients can be transformed into a high-quality culinary masterpiece, providing fresh inspiration for the beverage industry professionals in attendance.
Thank you for your enthusiasm!
We at Bobaking (PT Formosa Ingredient Factory Tbk) would like to express our sincere gratitude for the visit and the tremendous enthusiasm shown by all our business partners and visitors at SIAL InterFood 2025.
Did you miss out on the fun? Or would you like to discuss our sauces, jellies, and toppings for your business?
Don’t worry! Keep following us on Instagram and TikTok @bobakingofficial to see highlights of the event and get the latest product updates.
See you at the next exhibition!
