You’ve probably seen it a lot—people in Jakarta going crazy over a glass of tea, right? Back then, it was all about boba, but now there’s a new trend that’s way more “serious”: artisan milk tea. This phenomenon was pioneered by brands like Chagee and Sancha, which have taken the capital by storm.

So, what exactly is the difference between artisan milk tea and the regular milk tea you find everywhere? Simply put, it’s not just a tea bag mixed with milk. Artisan milk tea uses premium-quality tea leaves, often imported from the best plantations in China. The brewing process is also more meticulous, similar to how a coffee barista prepares an espresso. The result? A richer tea flavor, a more complex aroma, and a creamier texture.

Chagee, for example, has successfully convinced people to pay more for tea packaged in aesthetically pleasing glass bottles. The concept isn’t just about the drink—it’s about a “lifestyle.” With its minimalist and elegant packaging, Chagee seems to invite us to enjoy tea in a more sophisticated way. Every sip feels premium, making us feel like we’re treating ourselves after a busy day.

Meanwhile, Sancha takes a different approach. They focus on playful flavor innovations. Imagine premium oolong tea paired with super-creamy cheese foam, or a frappe with a unique texture. Sancha has successfully captured the attention of those who love trying new things and aren’t afraid to experiment. They’ve proven that premium tea doesn’t have to be stuffy—it can also be fun and trendy.

The popularity of these two brands in Jakarta is no coincidence. They’re skilled at leveraging social media and eye-catching visuals. From Instagram-worthy store designs and adorable packaging to collaborations with cute characters like Pop Mart, all these elements come together to create an experience that consumers want to share.

So, this artisan milk tea trend is really more than just a drink, isn’t it? It’s about the experience of enjoying high-quality tea in a new and exciting way. Seeing how Chagee and Sancha have managed to capture everyone’s attention, maybe you’ll be inspired to create your own premium tea concoction?

Whether you’re enjoying it at home or even starting your own business, you don’t have to worry about finding the ingredients. At Bobaking, we provide everything you need to make exceptional artisan milk tea.

From a selection of aromatic premium tea leaves and a variety of fresh fruit sauces for a unique flavor twist to an assortment of chewy and appealing jelly toppings —all high-quality ingredients are here to fuel your creativity.

Ready to take your tea-drinking experience to the next level?

Come explore our full product collection here, or contact our admin team if you need some recommendations to get started. Happy crafting!