You must have seen Jakarta people queuing up for a glass of tea? Where once there was only boba, now there's a new trend that's much more "serious": artisan milk tea. This phenomenon was pioneered by brands such as Chagee and Sancha, which successfully made a splash in the capital city.

So, how is this artisan milk tea different from the regular milk tea you see everywhere? Simply put, it's not just tea bags mixed with milk. Artisan milk tea uses premium quality tea leaves, often imported from the best plantations in China. The brewing process is more detailed, similar to a coffee barista blending an espresso. The result? A more intense tea flavor, a more complex aroma, and a creamier texture.

Chagee, for example, has made people willing to pay more for tea packaged in aesthetic glass bottles. The concept is not just a drink, but a "lifestyle". With minimalist and elegant packaging, Chagee seems to invite us to enjoy tea in a classier way. Every sip feels premium, making us feel like we're pampering ourselves after a busy day.

Meanwhile, Sancha has a different approach. They play on playful flavor innovations. Think premium oolong tea paired with super soft cheese foam, or a frappe with a unique texture. Sancha successfully attracts those who like to try new things and dare to experiment. They prove that premium tea doesn't have to be rigid, but can also be fun and contemporary.

The virality of these two brands in Jakarta is no coincidence. They are good at utilizing social media and attractive visuals. From Instagramable store designs, adorable packaging, to collaborations with cute characters like Pop Mart. All these elements successfully create an experience that consumers want to share.

So, this artisan milk tea trend is more than just a drink, right? It's about experiencing quality tea in a new and exciting way. Seeing how Chagee and Sancha managed to steal the show, perhaps you're inspired to create your own premium tea creations?

Whether it's to enjoy at home or even to start your own business, you don't have to worry about finding the ingredients. At Bobaking, we provide everything you need to make your own special artisan milk tea.

From a selection of aromatic premium tea leaves, a variety of fresh fruit sauces for a unique flavor twist, to a variety of chewy and attractive jelly toppings. All the high-quality ingredients are here to support your creativity.

Ready to take your tea experience to the next level?

Come on, explore our complete product collection here or contact our admin if you need recommendations to get started. Happy creating!