Who wouldn’t be tempted by a “40% off” sign or a crossed-out price on the GoFood, GrabFood, or ShopeeFood apps? For consumers, it’s a magnet. But for restaurant owners, it can backfire if not carefully calculated.
To make sure your promotion isn’t just a waste of money, here’s the secret trick:
- Use a Proportional Markup Technique
Never set the app price the same as the dine-in price. Platforms typically charge a commission of 20% plus Rp1,000.
- Here’s the trick: Raise the price on the app by about 25–30% of the original price. That way, when you offer a “Strikethrough Price” discount, the final price will still come out to your cost price plus a safe profit margin.
- Focus on Bundled Packages (Combo Menus)
Instead of offering a big discount on a single item, it’s better to create a bundle.
- Examples: “Double Fresh” Package (2 Drinks) or “Snack Package” (Drink + Snack).
- The reason is: The transaction value (basket size) is higher, so the shipping costs or fixed fees per transaction feel less burdensome.
- Choose Menu Items with Low Food Costs
Use menu items with high profit margins as the “cornerstone” of your promotions. In the beverage industry, tea- or milk-based drinks typically have lower ingredient costs than premium drinks with many expensive toppings.
The Secret to High Margins
Well, when it comes to maintaining profitability amid a barrage of promotions, the key lies in the selection of ingredients. You can’t offer bold “strikethrough price” promotions if your beverage ingredients are already expensive to begin with and the flavor doesn’t come through or is bland—that’s not an investment; it’s a hidden waste of money.
This is why Bobaking is the perfect solution for beverage business owners.
We understand that in this era of food apps, business owners need products that:
- Premium Quality: To encourage customers to place repeat orders even after the promotion has ended.
- Competitive Raw Material Prices: Keep your food costs low, giving you plenty of room to play with your “strike-through prices” without fear of losing money.
Why Bobaking?
As a beverage supplier using high-quality ingredients, Bobaking is designed to strike a balance between premium taste and cost-effectiveness. With viral, market-favorite flavors, you can create signature menu items that look high-end on your app but remain budget-friendly.
Don’t let your business “fizzle out before it even takes off” just because you chose the wrong ingredients. It’s time to make a smart move by offering a menu that keeps customers coming back for more without eating into your profit margins.
Ready to boost your sales with a small investment? Explore our wide selection of viral flavors at Bobaking Product Page and consult with our team of experts directly about your business needs.
👉 Click Here to Order via WhatsApp Admin — Get a special offer for orders placed today!
