Who wouldn’t be tempted by a “40% off” sign or a crossed-out price on the GoFood, GrabFood, or ShopeeFood apps? For consumers, it’s a magnet. But for restaurant owners, it can backfire if not carefully calculated.
To make sure your promotion isn’t just a “money pit,” here’s the secret trick:
- Use a Proportional Price Markup Technique
Never set the price for app orders the same as the dine-in price. On average, platforms charge a commission of 20% plus Rp1,000.
- Here’s the trick: Raise the price on the app by about 25–30% from the original price. That way, when you offer a “Strikethrough Price” discount, the final price will still come out to your cost price plus a safe profit margin.
- Focus on Bundled Packages (Combo Menus)
Instead of offering a big discount on a single product, it’s better to create a bundle.
- Examples: the “Double Fresh” package (2 drinks) or the “Snack Package” (drink + snack).
- The reason: The transaction value (basket size) is higher, so the shipping costs or fixed fees per transaction feel less burdensome.
- Choose Menu Items with Low Food Costs
Use menu items with high profit margins as the “cornerstone” of your promotions. In the beverage industry, tea- or milk-based menu items typically have more cost-efficient ingredient costs compared to premium menu items with many expensive toppings.
The Secret to High Margins
Well, when it comes to maintaining profits amid a barrage of promotions, the key lies in the selection of ingredients. You can’t offer bold “Strikethrough Price” promotions if your beverage ingredients are already expensive to begin with and the flavor doesn’t come through or is bland—that’s not an investment; it’s a hidden waste of money.
This is why Bobaking is the perfect solution for beverage business owners.
We understand that in this era of food apps, business owners need products that:
- Premium Experience: To encourage customers to place repeat orders even after the promotion has ended.
- Competitive Raw Material Prices: Keep your food costs low, giving you plenty of leeway to experiment with “strikethrough prices” without fear of losing money.
Why Bobaking?
As a beverage supplier using high-quality ingredients, Bobaking is designed to strike a balance between luxurious taste and cost efficiency. With flavor options that have gone viral and are popular with customers, you can create signature menu items that look high-end on your app but are still easy on your wallet.
Don’t let your business “wither before it blooms” just because you chose the wrong ingredients. It’s time to make a smart move by offering a menu that keeps customers coming back without eating into your profit margins.
Ready to skyrocket your sales on a budget? Explore our wide selection of viral flavors at Bobaking’s Product Page and consult with our team of experts directly about your business needs.
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